Saturday, July 2, 2011

NEO Sports

Sorbojeet Chatterjee, Ex-Marketing Head at TV Today Network Limited is all set to join NEO Sports Broadcast Pvt. Ltd. as Vice President – Marketing for Neo Sports and Neo Cricket channels on Monday, July 4th. He is replacing Ashish Bahl who had joined Neo Sports from Contract Advertising in May 2010 and moved on in April 2011. Sorbojeet will be based out of Mumbai.
Senior officials at Nimbus have confirmed the development with
Sorbojeet is moving on after an association of over 8 years with TV Today Group. This is the first job change for him.
Sorbojeet was heading marketing for a portfolio of leader and challenger brands across television and radio including Aaj Tak, Headlines Today, Tez, Dilli Aaj Tak and Oye! 104.8 FM. Additionally, he was heading Special Projects for the network.
He joined TV Today in 2003 post his MBA from MDI. It took 4 years for him to hold the Marketing Manager position in 2007. Then, Sorbojeet was promoted to the current position within a year.

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